Reference & inspiration · International
Genuity
A B2B SaaS reference — clean hierarchy, hard-working CTAs, social proof done well.
gogenuity.com
Role
Reference standard for B2B SaaS conversion design
Industry
IT Asset Management SaaS
Year
—
Region
International
About the engagement
We study Genuity for how to compress complex value into a conversion-focused homepage. Their use of testimonials, badges, and dual CTAs informs our B2B service design patterns.
Scope of work
- Reference benchmarking
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