Client engagement · International
Specialist Media — Google Ads Optimisation
Cost-per-conversion optimisation across 36 active campaigns — $1,375 top campaign spend, 36 conversions.
Active campaigns
36
Top spend
$1,375
Conversions
36
Role
Google Ads campaign-level optimisation
Industry
Media agency
Year
2024
Region
International
About the engagement
Owned the campaign-level optimisation for a specialist media agency running 36 active Google Ads campaigns. Focus on reallocating spend toward cost-efficient conversion campaigns and pausing underperforming SKAG structures.
Scope of work
- Campaign audit
- Cost/conv optimisation
- Reporting
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