Client engagement · GCC & Asia
Local Venture — Reels-Led Meta Test
Reels-led creative test with two ad variants split across audiences — CPC held at Rs 10.16, 2.25% CTR.

Spend
Rs 4,988
Clicks
491
CTR
2.25%
CPC
Rs 10.16
Role
Creative direction + Meta ads management
Industry
Local services
Year
2024
Region
GCC & Asia
About the engagement
A short-form creative test for a local venture. Two Reel variants were split across contrasting audiences, with cost per click held at Rs 10.16 and CTR at 2.25% — both above local benchmark for the category.
Scope of work
- Reels creative
- Audience split test
- Cost/click optimisation
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